"CertaPro Painters Franchise:
Selling dreams that become nightmares"
Don't Buy A CertaPro Painters Franchise
That's the advice and opinion of a former CertaPro
Year-End RAAG Report
If you're a Certapro franchisee, please consider sending me
a copy of the year-end RAAG report.
Email to: certaprosucks(at)gmail.com or contact
If you don't live too far away, I may be willing to help you
peel the wrap from your van in return.
the Certapro Painters Franchisee Disappearing Act
Certapro Painters franchisees who appear to disappear:
It's like flushing
$150,000 or so down the toilet.
Going broke? No marketing money left for next spring?
Wondering how to get out? Read
CertaPro's franchise agreeement includes a binding arbitration agreement, so franchisees will probably not be able to sue but will, instead have to go to arbitration. Arbitration is secret, not public. However, I have been able to find a few lawsuits related to CertaPro in the public domain. Check out the lawsuits
A Record Of Failure:
Nearly 70% Of CertaPro Painters Franchisees Gone In Six Years
Comparing CertaPro Painters' Franchisee Listings shows that
nearly 70% of the franchisees listed
on Dec. 31, 2004, were no longer listed on Dec. 31, 2010.
are signing a contract agreeing to pay CetaPro at least
$250,000 in addition to the franchise fee and other
The franchisee signs a contract which LEGALLY BINDS
him/her to produce at least $5 MILLION in revenue and
pay CertaPro at least $250,000 over the 10-year term
of the contract.
If you go out of business after, say, 3 years?
Too bad. You still owe the money.
franchise fee agreement:
1st calendar year
$450,000 (min. $22,500 franchise fee)
3rd - 5th
$500,000 (min. $25,000 per year franchise
6th - 10th
$650,000 (min. $32,500 per year franchise
CertaPro's 2011 Franchise Agreement
Blame the Failed Franchisees:
"He/She Didn't Work Hard Enough"
Certapro's answer, when asked about failed franchisees?
They blame it on the franchisee!
"He didn't follow the plan", or
"She didn't have what it takes", or
"He didn't work hard enough" (lazy).
That's bullshit. When a franchisee is looking down the barrel of a huge financial loss, you'd better believe they will bust their ass to try to make it work.
I've talked to other failed franchisees and the losses are tragic and sometimes heart-breaking: A sense of personal failure, thoughts of suicide, loss of one's home, a marriage breakup.
So Certapro blaming failure on the franchisee (probably HUNDREDS of them) simply demonstrates, in my opinion, what a despicable outfit it is.
If the Certapro franchise really worked:
There would be no minimum franchise fee. Their "system" would work as promised. The franchisee would make money and they would make money. But they know it probably WON'T work and they want a guarantee they will profit -- even if the franchisee doesn't.
If a franchisee got into serious financial trouble, they would devote attention to him/her. I never saw that. Their corporate staff was, in my opinion, a joke. Precious little support -- just reading stock verbiage from their corporate paperwork.
They would not make failed franchisees sign a "gag agreement". That alone should raise red flags! Why do they want to silence former franchisees?
The franchise agreement wouldn't be so onerous. The franchisee is guaranteed essentially nothing. Certapro has every advantage. If anything goes wrong, the franchisee is screwed..
So if you hear something like, "The franchisee didn't work hard enough", do this:
Ask Certapro to give you a signed document stating a failed franchisee can speak to you candidly and honestly and will be freed from the terms of the "gag agreement". Get Certapro to sign six or more copies of that document.
Find six failed franchisees, send them the agreements, and hear the true tales. Certapro should be able to give you contact information for recently failed franchisees. If they say they can't, they're lying.
(Headache and Heartburn City)
CertaPro's marketing includes buzzwords like "quality"
and "professional", probably to invoke a sense in
customers that they're going to get a top-quality paint job
done by CertaPro's seasoned, experienced painters.
Forget CertaPro's marketing hype.
Believe The Reality
marketing hype is designed to paint an image of success
in your mind (and you may believe that a franchise is
practically certain to succeed.
Franchises have a
greater failure rate than most believe.
You probably will NOT find all the buried CertaPro skeletons.
You will find precious little on the web from failed
CertaPro wants it that way (see "Gag Agreements",
Here's An Example: Florida
August, 2007 to January, 2012:
CertaPro about their franchisees' failure,
and they may very well blame the franchisee.
However, the failure rate, as illustrated in Florida,
strongly suggests CertaPro's "blame the victim"
approach is a lie and that CertaPro's
in a box" doesn't work well.
you willing to risk your life savings
or go deep into debt
on a franchise with a success rate like this?
and if CertaPro tries to tell you Florida
is an aberration, don't
Thinking of Buying a Painting Franchise...
...and you know nothing about the professional painting business?
Are you nuts???
They may tell you
"no experience required", but (based on my experience)
it's utterly false.
You will end up losing money for "on-the-job training"
(trust me), and you may end up with some VERY angry customers.
This site was established
by a former CertaPro Painters fanchisee,
to inform the public regarding the CertaPro franchise "opportunity".
My purchase of
a CertaPro franchise was the worst and most costly decision
of my life. I believe there may be hundreds
of other former CertaPro franchisees who share that experience
and view. I've heard some of the others' stories.
I believe the
vast majority of those who buy a CertaPro franchise
risk losing as much as $150,000 or more within a few years
and ending up emotionally distressed, saddled with debt or
forced into bankruptcy, faced with demands from CertaPro for
more money or finding themselves sued by CertaPro.
In my opinion,
CertaPro's deceptive marketing, combined with its actions
which serve to hide information about the many failures, represents
an intentional effort to deceive and misrepresent. I believe
they must KNOW they are making money at the expense of others
and that most new franchisees are probably destined to fail.
of CertaPro's actions should know about the dark side of the
I believe CertaPro's
motto should be: "We put
the pain in painting".